With the entire zany vibrancy of a Bollywood musical, the colourful matchbox labels of sunshine OF INDIA current a desirable confluence of pop culture and a cosmopolitan picture arts culture that stretches again for hundreds of years.
Populated with pouncing Bengal tigers, regal jungle elephants, and Hindu gods and goddesses, those miniature masterpieces are worlds unto themselves, skillfully illustrated with a naive but impossible to resist attraction. This pleasant paintings ebook is certain to fireplace the mind's eye of all who desire to learn, safeguard, and have a good time India's extra humble, yet no much less fabulous, visible arts background. a stunning choice of greater than three hundred classic matchbox labels from India, relationship from the flip of the century in the course of the 1950s.
Includes a dialogue of Hindu iconography, routine visible subject matters and logos, and the cultural and historic importance of matchbox artwork. an outstanding source for photo artists and architects, creditors of paper ephemera or advertisements paintings, and scholars of Indian tradition. present variation slipcase features a textured novelty "striker strip" alongside the spine.