New PDF release: Black Social Dance in Television Advertising: An Analytical

By Carla Stalling Huntington

ISBN-10: 0786459441

ISBN-13: 9780786459445

The impact of dance upon shoppers has lengthy been understood via advertisers. This paintings investigates using black social dance in tv ads. protecting the Fifties during the 2010s within the usa, dance is proven to supply price to manufacturers and to impact intake reviews. An interdisciplinary paintings drawing upon anthropological, phenomenological and cultural theoretical methods, the textual content offers a thought of dance for a tradition that has constantly drawn upon African-American arts to promote products.

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Black Social Dance in Television Advertising: An Analytical History by Carla Stalling Huntington

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