By Nandini Gooptu
The merchandising of an firm tradition and entrepreneurship in India in contemporary many years has had far-reaching implications past the economic climate, and remodeled social and cultural attitudes and behavior. This ebook brings jointly pioneering examine at the nature of India’s firm tradition, protecting a number of various subject matters: office, schooling, faith, alternate, movies, media, early life id, gender family members, category formation and concrete politics.
Based on vast empirical and ethnographic research by means of the individuals, the publication exhibits the myriad manifestations of firm tradition and the making of the aspiring, enterprising-self in public tradition, social perform, and private lives, starting from makes an attempt to build hegemonic rules in public discourse, to appropriation by means of members and teams with accidental results, to kinds of contested and contradictory expression. It discusses what's ‘new’ approximately firm tradition and the way it pertains to pre-existing rules, and is going directly to examine the tactics and mechanisms during which firm tradition is turning into entrenched, in addition to the way it impacts various periods and groups. The e-book highlights the social and political implications of firm tradition and the way it recasts kin and interpersonal relationships in addition to own and collective identification.
Illuminating some of the most vital features of India’s present fiscal and social transformation, this publication is of curiosity to scholars and students of Asian company, Sociology, Anthropology, Development reviews and Media and Cultural Studies.
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Extra info for Enterprise Culture in Neoliberal India: Studies in Youth, Class, Work and Media (Routledge Contemporary South Asia Series)
Enterprise Culture in Neoliberal India: Studies in Youth, Class, Work and Media (Routledge Contemporary South Asia Series) by Nandini Gooptu