By Derek Thompson
What makes a success a success? In Hit Makers, Atlantic Senior Editor Derek Thompson places pop tradition less than the lens of technology to respond to the query that each company, each manufacturer, every body seeking to advertise themselves and their paintings has requested.
Drawing on old background and glossy headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why yes issues turn into terribly renowned. With incisive research and appealing storytelling, he finds that, although blockbuster motion pictures, web memes and number-one songs appear to have pop out of nowhere, hits truly have a narrative and function by way of sure principles. humans gravitate in the direction of universal surprises: items which are daring and cutting edge, but immediately understandable.
Whether he's uncovering the secrets and techniques of JFK and Barack Obama's speechwriters or analysing the unforeseen purposes for the good fortune of Fifty colours of Grey, Thompson is going past the cultural phenomena that make the inside track via revealing the wishes that make us all human. whereas expertise could swap, he indicates, our innate personal tastes don't, and all through heritage hits have held up a reflect to ourselves.
From the sunrise of Impressionist artwork to the way forward for Snapchat, from small-scale Etsy marketers to the foundation of Star Wars, Derek Thompson tells the interesting tale of ways tradition occurs - and the place genius lives.
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Extra info for Hit Makers: How Things Become Popular
Hit Makers: How Things Become Popular by Derek Thompson