Rethinking Place Branding: Comprehensive Brand Development - download pdf or read online

By Mihalis Kavaratzis,Gary Warnaby,Gregory J. Ashworth

ISBN-10: 3319124234

ISBN-13: 9783319124230

ISBN-10: 331934353X

ISBN-13: 9783319343532

As position Branding has develop into a generally validated yet contested perform, there's a dire have to reconsider its theoretical foundations and its contribution to improvement and to re-assert its destiny. this crucial new e-book advances figuring out of position branding via its holistic, serious and evidence-based technique. Contributions by way of world-leading experts discover a sequence of crucially major concerns and show how position branding will give a contribution extra to cultural, financial and social improvement sooner or later. The theoretical research and illustrative sensible examples together with the obtainable sort make the e-book an essential interpreting for someone inquisitive about the field.​

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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions by Mihalis Kavaratzis,Gary Warnaby,Gregory J. Ashworth


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