By Robert W. Bly
ISBN-10: 1599185598
ISBN-13: 9781599185590
Successful advertising and marketing professional and copywriter Robert W. Bly cuts in the course of the litter of short-lived advertising recommendations and classy gimmicks to bare the serious steps you want to pass over from enterprise proprietor to industry competitor.
Dishing bite-sized classes, supported by means of in-chapter workouts and end-of-chapter activities, Bly coaches you in growing a good advertising plan that produces the result of a pricey consultant with out the hefty cost.
Learn how to:
Develop a transparent enterprise vision
Position your corporation and companies strategically
Research your marketplace and objective your excellent client
Integrate on-line and offline marketing
Put measurements in position to evaluate advertising tactics
Create a good implementation schedule
Review and troubleshoot for destiny luck and growth
Whether embarking on a brand new enterprise or reviving your present marketing strategy, this functional instruction manual offers the subsequent steps towards enterprise good fortune and survival.
Read Online or Download The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar PDF
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The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly
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