By Malcolm Morley
ISBN-10: 0749471522
ISBN-13: 9780749471521
perfect for administrators and senior managers in addition to strategic planners and advertising managers, it provide you with every thing you must comprehend markets and to create a strategic context for the improvement of credible and strong advertisement techniques and plans to take advantage of them.
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Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth by Malcolm Morley
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